Monday, June 30, 2008

Paper bags work more than the advertisement

How many paper bags do you keep in your room?

Do you separate them as 1) good one and 2) bad one?

The other day, one of my friends found that I used a little navy Bulgari paper bag to put all my medicine, and she screamed that I was so stupid. She also "advised" me that such a "good bag" may wanna be used when attending some fancy occasions, she said, "Well Hiro, you don't wanna smash such a good bag..., I mean at least, in Japan"

Okay, I agree that little Bulgari one may be rare for me, because I don't go there that often, plus, that bag wasn't the one I've got from my shopping anyway. I once stopped by the store and got some brochure or something. I mean, free paper bag from Bulgari.

But, here in Japan, paper bags are no longer just a shop's ad bags.

We use them as fashionable sub bags. And therefore, we do have to choose the coolest one matched with our outfits of the day.

I attended one of my friends' wedding reception the other day, and noticed that all girls did carry paper bags. Somehow smart idea, tho, coz, normally party dresses don't look good with a big tote bag or a a briefcase. We can only carry small purses, yet, need to bring our makeup stuffs, cameras, and cell phone etc. And so, paper bags work perfectly.

When looking around girls at the reception, tho, I found that they all carried brand paper bags, like, paper bags from Gucci, Bulgari or Hermes. Hunting World seemed to be popular that day, too. Yeah, my friend advice was right.

Yeah I understand that supermarket one doesn't match, but I also wondered why we cannot just go to convenience stores or stationary shops to buy "just a paper bag" with no name on it.

I mean, I know, and guess you all know why we wanna carry an orange Hermes paper bag, navy Bulgari one or red Cartier one in public. This is the statement to the world of: "Hey, I often go shopping at this shop so I have a plenty of extra paper bags to use as a sub bag" ...., right?

I still feel awkward to follow the path, but, I guess I have to return Bulgari to get another brochure :)

1 comment:

\ said...

I like to think of the paper bag style as the "Just Shopped" look. It is one of the many things that surprised me about Japan!